• faith
  • life
  • motherhood
  • books
  • family
  • home
  • food
  • travel
  • Nav Social Icons

  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • blog
  • about
  • Beautycounter
  • podcast
  • design
chelsea eubank

chelsea eubank

stories + graces of everyday life with God

  • about
  • podcast
  • Design
  • Shop
  • clean beauty
  • contact

Heartnatured Mission Statement

01/19/2016 · In: inspiration

Heartnatured Mission Statement

Inspired by Oak + Oats post about writing a mission statement.

I began my blogging journey using Blogger, eventually making my way to WordPress. Early in its stages, this blog was almost like a journal: biblical lessons I was learning, photos of daily life, etc. I also began making friends in the blogosphere. I would then go through various seasons of hiatus and busyness, activity and stillness, identity changes and design face lifts. As a person I’ve grown and matured; I’ve experienced more and more of life, I’ve learned more about myself, and this blog is a reflection of that. But, the core heart, the reason I blog, and my goals have never changed.

While there have been seasons I’ve been sidetracked, I never want this blog to become shallow. I never want to only post things I assume other people want to read. I never want to become obsessed with the stats and numbers of maintaining a blog.  This space is growing, and it’s a sweet and rich experience. I’ve indirectly had a purpose statement for this blog, but have never actually thought through and written it out.

MY PURPOSE STATEMENT

Heartnatured exists to refresh others through real-life stories. A faith + lifestyle blog, Heartnatured is a mixture of married life, creativity, and healthy living. It offers conversation about books, friendship with Jesus, home making, photography, and running.

Not written, but present in my mind, is also: Sometimes like a pep talk, other times like an honest conversation, Heartnatured desires to be a safe place for support and delight, reminding everyone who reads that they are not alone. 

WHY HAVE A MISSION STATEMENT?

Having a mission statement will help keep you on track as you grow and change, and maybe the statement itself will change as you do. It can also be a framework for new post ideas or blog ventures: Does this idea or project align with what I want my blog to be? Does it encourage or discourage my goals?

When starting the process, ask questions like, Why do I blog? To whom am I writing? What am I passionate about? What do I enjoy writing about? How honest am I willing to be in my writing?

Stop writing posts that feel like a chore that consumes an entire day. No fun. These are helpful questions to get you going, to help you find what you enjoy the most about having a blog….. if you want to write your own mission statement. If you do, leave your link in a comment, I’d like to read!

By: Chelsea Eubank · In: inspiration · Tagged: blogging

you’ll also love

why I write publicly
back to blogging (and beach photos)
back to blogging (and beach photos)

Reader Interactions

Comments

  1. Lauren English says

    01/25/2016 at 3:10 pm

    I don’t have a blog mission statement but I love this idea! I can definitely see how it would help you to narrow your focus and make sure everything you do stays true to your brand and your heart for your blog. I need to go write one now!

  2. Chelsea B.E. says

    01/25/2016 at 3:18 pm

    When you write yours, Lauren, I’d love to read it!!

  3. Allie says

    01/29/2016 at 12:22 am

    I love this post so much! I should write one too. Thanks for inspiring me!

Leave a Reply

Your email address will not be published. Required fields are marked *

Next Post >

If We Were On A Coffee Date #04

Primary Sidebar

Search

I'm Chelsea... a wife, mom and friend passionate about cultivating a rich life with God.

This blog is equal parts family stories, faith reflections and creative delight.

I read a lot. I eat peanut butter every day. I like shopping secondhand. I love hosting people in our home.

Writing helps me pay attention, and paying attention keeps me grateful.

Glad you're here!

Series on the Blog

  • Reading and Listening
  • Current Read
  • Joy Triggers
  • Instagram Archives
  • Clothe Yourself With
  • Perspectives
  • Truth To Consider
  • grateful list
  • A Few Things

THE PODCAST

the email

archives

topics

abiding anna art & design beautycounter biblical truth birthdays body image books clothe yourself series crushing on current read faith family fear food goals God God's presence grace gratitude him holidays inspirational words Jesus joy triggers julia Kids learned life life with God love marriage me motherhood music photography prayer reading and listening recipes reflection simplicity social media spiritual growth travel wisdom

Footer

Listening

  • BEMA
  • Pray the Word
  • Church of the City
  • Elisabeth Elliot
  • Raising Boys and Girls

Reading

  • Jasmine Holmes
  • Henri Nouwen
  • Justin Earley
  • Helen Smallbone
  • Darrell Johnson

engaging the Church & kindling love for God one testimony at a time

Listen in as people just like you share about their life with God.

Check out my podcast!

Copyright © 2023 · Theme by 17th Avenue