Maybe you’re a little interested in Beautycounter or you’ve never even heard the word before or you clicked on this page simply because you’re curious, I’m glad you’re here!

First, if you want, read about why I choose Beautycounter in the first place.

Second, a little about Beautycounter. From left to right: This video is a short fly-over about the company; Next, why clean ingredients matter; Last, a little bit more history but very inspiring.

Beautycounter is aiming to make products full of ingredients that help you and free of those that don’t.

I’ll admit, one of my favorite things about the company and their products isn’t the refusal of using harmful ingredients — though that is becoming more and more important to me — it’s their goal of creating products that truly perform while still being safe to use.

Also: Thoughts on 9 Beautycounter Products (and one collection)